Best Advertising Agency In Sonipat
Top Advertisement Agency In Sonipat
Marketing Company In Sonipat
Advertising is the best way to communicate to
the customers. Advertising helps informs the customers about the brands
available in the market and the variety of products useful to them. Advertising
is for everybody including kids, young and old. It is done using various media
types, with different techniques and methods most suited.
Let us take a look on the main objectives and
importance of advertising.
Objectives of Advertising
Four main Objectives of advertising are:
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Let’s take a look on these various types of
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Trial: the companies which are in their
introduction stage generally work for this objective. The trial objective is
the one which involves convincing the customers to buy the new product
introduced in the market. Here, the advertisers use flashy and attractive ads
to make customers take a look on the products and purchase for trials.
Continuity: this objective is concerned about keeping
the existing customers to stick on to the product. The advertisers here
generally keep on bringing something new in the product and the advertisement
so that the existing customers keep buying their products.
switch: this objective is
basically for those companies who want to attract the customers of the
competitors. Here, the advertisers try to convince the customers to switch from
the existing brand they are using to their product.
back: this objective is
for the companies who want their previous customers back, who have switched to
their competitors. The advertisers use different ways to attract the customers
back like discount sale, new advertise, some reworking done on packaging, etc.
Basically, advertising is a very artistic way of
communicating with the customers. The main characteristics one should have to
get on their objectives are great communication skills and very good convincing
Importance of Advertising
Advertising plays a very important role in
today’s age of competition. Advertising is one thing which has become a
necessity for everybody in today’s day to day life, be it the producer, the
traders, or the customer. Advertising is an important part. Lets have a look on
how and where is advertising important:
is important for the customers
Just imagine television or a newspaper or a radio channel without
an advertisement! No, no one can any day imagine this. Advertising plays a very
important role in customers life. Customers are the people who buy the product
only after they are made aware of the products available in the market. If the
product is not advertised, no customer will come to know what products are
available and will not buy the product even if the product was for their
benefit. One more thing is that advertising helps people find the best products
for themselves, their kids, and their family. When they come to know about the
range of products, they are able to compare the products and buy so that they
get what they desire after spending their valuable money. Thus, advertising is
important for the customers.
is important for the seller and companies producing the products
Yes, advertising plays very important role for the producers and
the sellers of the products, because
§ Advertising helps increasing sales
§ Advertising helps producers or the companies to
know their competitors and plan accordingly to meet up the level of
§ If any company wants to introduce or launch a
new product in the market, advertising will make a ground for the product.
Advertising helps making people aware of the new product so that the consumers
come and try the product.
§ Advertising helps creating goodwill for the
company and gains customer loyalty after reaching a mature age.
§ The demand for the product keeps on coming with
the help of advertising and demand and supply become a never ending process.
is important for the society
Advertising helps educating people. There are some social issues
also which advertising deals with like child labour, liquor consumption, girl
child killing, smoking, family planning education, etc. thus, advertising plays
a very important role in society.
Some of the importance of advertising are:-
A: Benefits to Producers and Manufacturers – 1. Successful
Introduction of New Product 2. Creation of Regular Demand 3. Impressing New
Uses of a Product 4. Enjoy Economics of Scale 5. Confidence in Facing of Competition
6. Creation of Corporate Image
B: Benefits to Customers – 1. Enhanced Knowledge 2. Planning
before Shopping 3. Reasonable Prices
C: Benefits to Salesman – 1. Less Time 2. Easy Convincing 3.
More Coverage 4. Ready to Receive