On-Page SEO In Sonipat
Why On-Page SEO is Important
Search engine optimization involves a wide range of strategies
that fall into two main categories. Off-page SEO (or things that happen off
your site that often can’t be controlled) and on-page SEO.
More often than not, when someone talks about improving their
SEO they mean on-page SEO. Let’s talk more about the meaning of on-page SEO and
why it’s such an important part of modern web marketing.
What is on-page SEO?
So what is
on-page optimization in SEO? On-page SEO is the practice of optimizing
web pages to earn organic traffic and improve a website’s rankings in the SERP
(search engine results pages). This includes optimizing a page’s HTML, internal
links, and meta data (meta title, meta description, and keyword density) along
with posting high-quality, relevant content and images. When you add all these
aspects of a webpage together, you are left with an improved webpage, thanks to
Similarly, there are ranking factors for search engines that lie
outside of the site owner’s control, this is called off-page SEO. Things like
backlinks from other sites, social media, brand mentions, and shares can all
have a direct or non-direct effect on a site’s rankings in the SERP.
On-page SEO relies on the actual content of the page which means
that anything within the website can fall into the realm of potentially
effecting SEO – this includes text, meta data, multi-media content, HTML code,
oftentimes marketers use “content” to refer to the main text of the page.
Either way this is the main area of focus for search engines,
which means it should be the main focus of any SEO marketing strategy.
Why is on-page SEO
On-page SEO helps search engines analyze your website and the
content connected to it so that it can identify if a searcher’s query is
relevant to your site. Google is constantly updating their algorithm so that it
can better understand a searcher’s intent and deliver search results that meet
that user’s needs. As Google’s algorithm develops, so should your website.
It is essential that your website and its content, including
what is visible to users (i.e. media, content, images) and what is visible to
search engines (i.e. meta data, HTML), are optimized to the latest practices
used by companies like Google and Bing. This way search engines can understand
your site and how to rank it.
Whether you have a big or small business, it is important to
optimize a website’s on-page SEO. SEO represents one of the most common digital
marketing strategies, and it remains super popular because of its
reliable return-on-investment. In
fact on-page SEO offers the best ROI out of nearly any digital marketing
strategy with its relatively low-cost and long-term benefits that can help
websites grow and bring in passive traffic for years.
As much as half of all website traffic comes
from search engines like Google or Bing, this means that close to 40% of online
revenue comes from search traffic as well. Here’s something else to think
about: The top 1st result on Google gets more than 32% of
keyword traffic, and the first page of search results grab as much as 91.5% of
This is why on-page SEO is important. Without it your site could
be seriously missing out on opportunities to rank for search queries specific
to your business. Without an SEO strategy then your site might
get pushed down search results by competitors. This is a big part of why
many companies hire an SEO agency, because the world of
search marketing has grown to represent approximately $79 billion.
What are the most
important on-page SEO elements?
Aside from the on-page SEO strategies mentioned before, there
are other important elements that are crucial to the success of a site.
Optimizing these are key to maintaining an on-page strategy. The three main
ways to do this are through meta data, content writing, and internal linking.
Your meta data will be in the HTML code of each page and
specifically includes your page’s title-tag and meta description which are used
in search engine results to list your pages. When you use a search engine to
look up a query, the meta title and meta description are all located in the
link that page. Having your meta data optimized with good keywords and detailed
content will help users and search engines know what your page has to offer.
Well written content associates the words on your site to the
keywords in your meta data. Quality writing with proper keyword placement will
both reassure the search engine’s queries and match the needs of users. Content
marketing is also important
for other areas of marketing.
Google has outlined guidance for website and businesses to
that is EAT friendly for Google results. That means content that is Expert,
Authoritative, and Trustworthy. EAT is not a specific ranking signal for
on-page SEO, but content is. Make sure your content is high-quality
and well focused on the intent of and meaning of your target keywords.
Guidelines give guidance on what content should be like:
- Create a useful,
information-rich site, and write pages that clearly and accurately
describe your content.
- Think about the
words users would type to find your pages, and make sure that your site
actually includes those words within it.
- To help Google
fully understand your site’s contents, allow all site assets that would
significantly affect page rendering to be crawled: for example, CSS and
- Make pages
primarily for users, not for search engines.
- Don’t deceive
- Think about what
makes your website unique, valuable, or engaging. Make your website stand
out from others in your field.
Internal Linking and Site Structure
Website structure is essential for a search engine to be able to
properly crawl your site. Having easy-to-use navigation bars, footers, and
anchor links will allow engines to link a user to a page relevant to their
query. If you have a site that is confusing to navigate, it might only result
in the search engine struggling to identify your site’s pages.
Here too, Google’s Webmaster Guidelines emphasizes that a site
should have a “clear conceptual page hierarchy” and that important links should
be easily Crawlable for Googlebot indexing.
What on-page SEO
strategies can you use to improve your rankings?
Making your site as search friendly as possible is essential to
increasing your page rankings in the SERP. To better understand on-page
SEO best practices, you’ll want to know what the most important on-page SEO
elements are. Then you’ll want to fix them.
A good rule of thumb for SEO is to focus on your visitors and
consider their specific needs. User intent and user needs should be the primary
motivation for beginning your SEO. And in fact, Google has begun to push user
experience and SEO as increasingly important parts of its ranking algorithm.
This refers to the main goal a user has when they type in a
query into a search engine. The goal with understanding user content is being
able to optimize your keywords to match the content which that page includes.
For example, if someone searches for “Golden Retrievers,” are they looking to
adopt one or just wanting to learn about them?
This is where being specific in your meta data is important.
Think about user intent when beginning your keyword research and
when starting to implement your on-page SEO adjustments. Having a professional
SEO team or agency can help with valuable keyword research and integration to
help you get the best results here.
As you build out your meta data and site content, you should
make sure that your strategy is just as much about getting customers what they
need as it is about improving SEO.
Mobile SEO is particularly important, especially today. When
designing a website, you want to make sure your site looks good on all
platforms – like phones and desktops – and is not strictly designed for one or
the other. This will then reflect in your search engine results, meaning if a
user searches for a query on their phone, your mobile-friendly website will
show up higher than those that are less mobile-friendly.
Mobile friendliness is a complex and expansive topic. Because
there are so many things that define mobile friendliness it’s too difficult to
get into here. But you’ll do best by making sure your mobile site is user-friendly,
easy to navigate, easy to use, fast, and contains content that matches largely
with your main site.
Securing your site
Site security (like with an HTTPs protocol) is at this point a
no-brainer. However, many sites still function without the proper security
needed for a website. Since 2014, Google’s ranking algorithm has include
security as a signal in order to push the web towards more secure sites and has
since become one of its most important elements.
Things like site structure, intuitive navigation, site-speed,
and design also all act as signals for SEO. These are on-page elements that web
developers would do well to pay attention to for improving their site. Think
about ways to improving your web design to help users better experience the
main content of each page.