Web Planners In Sonipat
Importance Of Website Planning
SUCCESS BEGINS WITH PLANNING
Before getting started on any project, it’s
important to collaborate and make sure everyone has a clear vision before
moving forward. Having a concrete plan and identifying potential red flags is
the best way to prevent scope creep, which may affect budgets and deadlines
down the road. Let’s take a deeper dive into how the Planning Phase progresses.
What are you trying to accomplish? What’s the
main purpose of the website? It’s important to understand the overall goal of
the website when building one. You don’t just build a house to simply build a
house. You want to make sure you’re planning your “dream home” and that it’s
functional and built with the right intentions and audience in mind.
Whether you are trying to increase membership,
convert more visitors into leads or provide investors with valuable
information, you need to establish these goals at the beginning so you know
what you are aiming for.
DEFINE YOUR TARGET AUDIENCE
What are the demographics of the audience you are trying to
target? Understanding your target market is vital to creating plans for a
website that will appeal to them. Do your research, create buyer personas and analyze your competition.
It's also a great idea to look at websites
that your target market might visit. Make notes of what you like and what you
don't like. By keeping your target audience in mind, it makes it much easier to
design a website that resonates with them.
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DON’T UNDERESTIMATE SEO
It’s best practice to always keep SEO in
mind as it directly impacts your online performance and success. There is no
better time to focus on SEO than when you are building your website as it can
help save you a lot of time in the long run. Knowing what keywords you want to
rank for makes it easier to incorporate it into your site design and
architecture. If you don’t already have a solid list of keywords, check out
Google Keyword Planner.
It’s also extremely important these days to have a mobile-friendly or responsive website as Google ranks them higher.
PLAN FOR CONTENT
You must have content that speaks to your
audience. You need to not only make sure the content is there, but also that it
is educational and engaging to your audience and optimized for search engines.
You can have a beautifully structured and designed website, but if the content
isn’t there to back it up and people aren’t seeing it, then it’s a waste.
You also need to ensure you outline what types
of content you want to include within your site. For example, do you want to
have a blog? Do you want to incorporate video? These are all important things
to consider when building out your website.
DEVELOP USE CASES, SITEMAP AND
Use cases help establish project requirements.
They help determine how different users will behave on your site and a way of
outlining the steps a user will take to accomplish their goal or task. The more
we define and understand various use cases, the easier it will be moving
Building out a sitemap helps to organize the
content you want to have on your website. It builds the foundation of the pages
you want included. When building out your site map your goal should be to keep
it as intuitive and simple as possible. However, it’s important that all of the
features and functionality are outlined.
A wireframe is a blueprint of your website that
shows the skeletal framework. It’s a way for the client to see the layout and
overall navigation and functionality of the site before the building begins.
Wireframes also help the designer get a better idea of where different
components need to be and provide them with an outline of how the website
should function and where different features need to appear.
Your website is a vital part of your business’ marketing
efforts, and it’s the virtual face of your company. This is why the Planning
Phase is so important for any web project. It sets the tone and foundation for a
successful website. Don't underestimate the importance of website planning!
Are there any specific site features you will need?
Websites can do whatever you need or want them to do. However,
it is critical to know in advance what those features are so that the layout
can accommodate them, the webhosting can support them, and the plugins are
installed to manage them. These features can include:
Have you done any SEO planning?
Search Engine Optimization is an important part of website
development. Each page must be carefully structured (headings, navigation,
layout, titles and links) and keywords strategically employed to improve your
site’s chances of ranking in search engine results.
Who will provide the content?
While you know your business best, writing might not be your
primary interest or the best use of your time. This often leads to lagging
development and missed deadlines, potentially missing your desired launch date.
Additionally, content has become an important part of SEO, making specific
language and word choice an important part of your SEO strategy. Your web
development team can work with you to develop a content strategy that leverages
your existing resources to create information that users understand, accurately
represents your business and is attractive to search engines.
Do you need integration with social media?
is really a silly question. With the online landscape as it currently sits,
social media integration is vital to your site. But how much is needed is
based on your site, your needs and your target audience. For you, integration
might simply mean links to your business’s social media channels. Or, it can
mean social media sharing widgets for blog posts and news items, sharing
of images, and the use of social media commenting systems and feeds.
The above questions are by no means exhaustive. Each of your
specific answers will lead to another set of questions. However, they begin to
give a sense of the planning that’s necessary before any design occurs.
It is only after these questions are answered that your web team can begin to
think about the sitemap (the pages needed), the visual sitemap (how users
accesses the pages) and the wireframes that provide structure to the
information displayed. Like paint and kitchen cabinets in the new house, the
“look and feel” of the site comes last.