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Web Planners In Sonipat

Importance Of Website Planning


Before getting started on any project, it’s important to collaborate and make sure everyone has a clear vision before moving forward. Having a concrete plan and identifying potential red flags is the best way to prevent scope creep, which may affect budgets and deadlines down the road. Let’s take a deeper dive into how the Planning Phase progresses.


What are you trying to accomplish? What’s the main purpose of the website? It’s important to understand the overall goal of the website when building one. You don’t just build a house to simply build a house. You want to make sure you’re planning your “dream home” and that it’s functional and built with the right intentions and audience in mind.

Whether you are trying to increase membership, convert more visitors into leads or provide investors with valuable information, you need to establish these goals at the beginning so you know what you are aiming for.


What are the demographics of the audience you are trying to target? Understanding your target market is vital to creating plans for a website that will appeal to them. Do your research, create buyer personas and analyze your competition.

It's also a great idea to look at websites that your target market might visit. Make notes of what you like and what you don't like. By keeping your target audience in mind, it makes it much easier to design a website that resonates with them.

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It’s best practice to always keep SEO in mind as it directly impacts your online performance and success. There is no better time to focus on SEO than when you are building your website as it can help save you a lot of time in the long run. Knowing what keywords you want to rank for makes it easier to incorporate it into your site design and architecture. If you don’t already have a solid list of keywords, check out Google Keyword Planner.

It’s also extremely important these days to have a mobile-friendly or responsive website as Google ranks them higher.


You must have content that speaks to your audience. You need to not only make sure the content is there, but also that it is educational and engaging to your audience and optimized for search engines. You can have a beautifully structured and designed website, but if the content isn’t there to back it up and people aren’t seeing it, then it’s a waste.

You also need to ensure you outline what types of content you want to include within your site. For example, do you want to have a blog? Do you want to incorporate video? These are all important things to consider when building out your website.


Use cases help establish project requirements. They help determine how different users will behave on your site and a way of outlining the steps a user will take to accomplish their goal or task. The more we define and understand various use cases, the easier it will be moving forward.

Building out a sitemap helps to organize the content you want to have on your website. It builds the foundation of the pages you want included. When building out your site map your goal should be to keep it as intuitive and simple as possible. However, it’s important that all of the features and functionality are outlined.

wireframe is a blueprint of your website that shows the skeletal framework. It’s a way for the client to see the layout and overall navigation and functionality of the site before the building begins. Wireframes also help the designer get a better idea of where different components need to be and provide them with an outline of how the website should function and where different features need to appear.


Your website is a vital part of your business’ marketing efforts, and it’s the virtual face of your company. This is why the Planning Phase is so important for any web project. It sets the tone and foundation for a successful website. Don't underestimate the importance of website planning!

Are there any specific site features you will need?

Websites can do whatever you need or want them to do. However, it is critical to know in advance what those features are so that the layout can accommodate them, the webhosting can support them, and the plugins are installed to manage them. These features can include:

·         Calendar

·         Forum

·         Login

·         Scheduling

·         Video

·         Event registration

·         Maps

·         Search

·         Live Chat

·         Current News

·         RSS feed

Have you done any SEO planning?

Search Engine Optimization is an important part of website development. Each page must be carefully structured (headings, navigation, layout, titles and links) and keywords strategically employed to improve your site’s chances of ranking in search engine results.

Who will provide the content?

While you know your business best, writing might not be your primary interest or the best use of your time. This often leads to lagging development and missed deadlines, potentially missing your desired launch date. Additionally, content has become an important part of SEO, making specific language and word choice an important part of your SEO strategy.  Your web development team can work with you to develop a content strategy that leverages your existing resources to create information that users understand, accurately represents your business and is attractive to search engines.

Do you need integration with social media?

This is really a silly question. With the online landscape as it currently sits, social media integration is vital to your site.  But how much is needed is based on your site, your needs and your target audience. For you, integration might simply mean links to your business’s social media channels. Or, it can mean social media sharing widgets for blog posts and news items, sharing of images, and the use of social media commenting systems and feeds.


The above questions are by no means exhaustive. Each of your specific answers will lead to another set of questions. However, they begin to give a sense of the planning that’s necessary before any design occurs.  It is only after these questions are answered that your web team can begin to think about the sitemap (the pages needed), the visual sitemap (how users accesses the pages) and the wireframes that provide structure to the information displayed. Like paint and kitchen cabinets in the new house, the “look and feel” of the site comes last.


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InfoShastra Technologies is a leading Web Development Company In Sonipat.We provide Best Services In Sonipat including Web Designing, Web Development, Logo Designing, Digital Marketing, Computer Software Development ,Android Applications, Advertising Agency in Sonipat, Word Press Websites, Google Addwords, SEO Services, Web Hosting. InfoShastra Technologies is a Best Web Developing Company In Sonipat.

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